An online buyer has come to the site and he has browsed through the categories and products. She is interested in purchase but wants to get clarity on a few items, typically about some features or delivery time or just a check that someone exists and responds on the site. What do you think is the probability that once answered the query she will buy from the site? … Very High , right? … And what do you think is the probability that her mail gets answered …you would have expected “High” as an answer but unfortunately that is not what happens. As per the study conducted by Benchmark Portal; Around 26%, of retailers failed to respond to e-mail inquiries from customers seeking to make a purchase. Nearly half, or 47%, of retailers failed to respond to customer e-mails within 24 hours, Surprisingly, 40% of online-only businesses, a category that includes online recruiters and shopping comparison sites, also failed to reply to customer e-mail inquiries.

There are few SIMPLE rules to increase the online visitor to buyer conversion ratio. Different types of marketing can be done to get the buyer to the site, but ultimately he spends hardly a few seconds to take that decision to buy or not to buy. What are those? S: Site Name should be simple and easy to remember. In the micro seconds the user takes to buy an item, he also tries to associate the name with what he wants to buy. Make it easy to remember and representative of what he is supposed to be getting at the site. In the case of repeated buying items this is most critical.