Came across a very interesting blog Correlation between Gas Prices and Online Retail So is there a correlation between Gas Prices and Online Retail or is it just a coincidence? Now that Gas prices are falling, there could be a possibility that the extra expected dollar savings may have provided a boost to the expected disposable income and thus fueled the online buying spree.

According to latest study by Shop.org and Forrester Research, the US eCommerce Industry has compound growth rate of 33%. Forrester predicts that revenue in 2006 will continue to grow another 20% to top $200 billion. This is a very good news for the Online retailers since the pie of opportunity is really growing very fast at the same time the online retailers will need to be innovative in their Marketing approach and responsive in their fulfillment operations. Setting up an Online Store is becoming increasingly simpler but running the same with high profitability is becoming increasingly difficult.

In this brief article I hope to introduce the concept of Multichannel visibility on the internet: Why it is required for an online retailer like you and how this can be achieved. The Online Consumer As is expected in Marketing let's start from the consumer. A typical consumer on the internet never buys anything on the very first website he finds the item. He always uses the tools available to him to search around a bit before buying online. The sites he used to research an item are: